…To figure out why CMOs and marketers should start caring about mobile marketing, I went to the source – Greg Stuart is the CEO of the Mobile Marketing Association and is recognized as a thought leader in the digital media world.
I posed two basic questions to Greg during an interview:
1) why should marketers care about mobile, and
2) how can they get started? What follows are key notes from the interview and my guess is, if you haven’t started testing mobile, this may make you consider doing so….
Good read on why you should care about mobile marketing and how to get started!
See on www.forbes.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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