B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience

The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with

Source: www.toprankblog.com

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New 2015 Marketing Budget Benchmarks | Oracle Marketing Cloud

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Source: blogs.oracle.com

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Six Crucial Attributes of a Successful Business Blog

Content – Investing in owned media, such as a corporate blog, is crucial to a company’s success in content marketing. But what does it take to launch and sustain a successful business …

Source: www.marketingprofs.com

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Jury orders Apple to pay $533 million in iTunes patent case – CNET

A federal jury finds that Apple infringed on patents owned by licensing firm Smartflash that are tied to digital rights management, data storage and payment systems.

Source: www.cnet.com

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Apple Patents iPhone Tracking System

Your next iPhone may be trackable even when it’s turned off, if Apple’s newest patent is anything to go by. The Cupertino tech giant has just patented a technology that would “periodically…

Source: www.youtube.com

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Finextra news: Visa and MasterCard report strong bank uptake for HCE-based mobile payments

Finextra: Banco do Brazil, PNC Bank and US Bank are set to join the growing band of finacial services firms working with Visa to offer their customers HCE-based contactless mobile payments.

Source: www.finextra.com

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Twitter Mobile Payments to be Enabled by Barclays’ Pingit

Starting from next month Barclays’ app for mobile funds transfer, which has handled over £1 billion in transactions, will be available for iOS and Android.

Source: forexmagnates.com

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