The Author’s Role in Press Release Optimization

Beyond PR

12 seo factors

Yesterday we discussed how PR Newswire optimizes press releases. Today, we’ll focus on the role the content’s author plays in the whole optimization equation.

The search engines’ focus on the actual on-page content puts a lot of responsibility on the author of the content.  In fact, the content itself plays the most significant role in ultimately generating results.

All content has the same shot at generating visibility.  The difference between the web’s winners and losers isn’t in the optimization characteristics of the content itself.  The most popular content — specifically, the content that is at the top of the search engine results page — has been proven to be more useful and more interesting than its less visible brethren.

Creating content that generates visibility 

In addition to using PR Newswire to distribute press releases and other content, there are other tactics you can employ to improve the visibility of your…

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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