4 Steps to Optimize a Website with Keywords

Justin Tung

Want to make it easier for people to find your website? Use these 4 steps.

People find things online using search. One of the ways you can ensure you show up in their search results is with keywords which are similar or exactly the same as what people are searching for. Keywords should be relevant to your organization and what you do, so you get the right people visiting your website.

Case Study for Examples shown in Italics
Anita is a clothing shop owner and wants to enhance her website with keywords so potential customers will find her online. Anita owns a retail children’s clothing business in the city of Oakville called Anita’s Cloth for Kids.

Step 1: Set a Goal

Before researching keywords, you should determine your goals and its relationships to the website. Ask yourself what is your organization’s goal and how does it relate to the website?

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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