The Author’s Role in Press Release Optimization

Originally posted on Beyond PR:

12 seo factors

Yesterday we discussed how PR Newswire optimizes press releases. Today, we’ll focus on the role the content’s author plays in the whole optimization equation.

The search engines’ focus on the actual on-page content puts a lot of responsibility on the author of the content.  In fact, the content itself plays the most significant role in ultimately generating results.

All content has the same shot at generating visibility.  The difference between the web’s winners and losers isn’t in the optimization characteristics of the content itself.  The most popular content — specifically, the content that is at the top of the search engine results page — has been proven to be more useful and more interesting than its less visible brethren.

Creating content that generates visibility 

In addition to using PR Newswire to distribute press releases and other content, there are other tactics you can employ to improve the visibility of your…

View original 370 more words

About these ads

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of International Sales at Quality Door & Hardware,Inc. and sits on the Board of The Lazarus Organization

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 49,905 other followers

%d bloggers like this: