Originally posted on Beyond PR:
Yesterday we discussed how PR Newswire optimizes press releases. Today, we’ll focus on the role the content’s author plays in the whole optimization equation.
The search engines’ focus on the actual on-page content puts a lot of responsibility on the author of the content. In fact, the content itself plays the most significant role in ultimately generating results.
All content has the same shot at generating visibility. The difference between the web’s winners and losers isn’t in the optimization characteristics of the content itself. The most popular content — specifically, the content that is at the top of the search engine results page — has been proven to be more useful and more interesting than its less visible brethren.
Creating content that generates visibility
In addition to using PR Newswire to distribute press releases and other content, there are other tactics you can employ to improve the visibility of your…
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