Originally posted on VentureBeat:

atlas shruggedFacebook is taking the weight-of-the-world off Microsoft’s shoulders. Today, news came out that the Facebook officially bought Microsoft’s Atlas Solutions.

Back in December, rumors circulated that Facebook planned to acquire Atlas in an effort to build its own external advertising network. Microsoft acquired Atlas Solutions back in 2007 as part of its purchase of aQuantive for $6 billion. Microsoft was apparently interested in offloading the property, and Facebook was interested in buying it.

Today, the deal officially closed. Although the terms have not been disclosed, the price is estimated at under $100 million. Atlas Solutions offers a suite of tools for marketers to serve, track, and measure digital ad campaigns. It delivers billions of impressions every day across multiple channels.

“If marketers and agencies can get a holistic view of campaign performance, they will be able to do a much better job of making sure the right…

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of International Sales at Quality Door & Hardware,Inc. and sits on the Board of The Lazarus Organization

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